Happy November! This week’s Ethical Business Spotlight features Jeanine Boubli, Founder of Red Tale Moon!
Jeanine lives on Long Island, New York. She is a mixed media artist whose love for creative expression has been evident in the many chapters of her life journey. Learn more about how Jeanine combined her love of animals, art, and poetry to create her vegan, cruelty-free clothing business!
What inspired you to create Red Tale Moon and what is your mission?
My deep love for all animals and Mother Nature.
I have been a volunteer animal caregiver at a local sanctuary for 7 years and what I have been fortunate to see, feel and know deep within my heart has become a forever part of my soul. My mission is to inspire connection with all animals, Mother Nature and meaningful reflection through art and soulful poetry.
Annabelle the cow and Salt and Pepper the sheep are a few of the animals featured in your clothing designs. Why did you choose these specific animals?
Annabelle, Salt and Pepper are some of the amazing animal residents at the sanctuary who I know well and love very much.
Your quote LOOK AT ME = SEE YOURSELF ™ appears on several of your garments. What does this quote mean to you?
When I wrote the quote it was the last line of a bio I created to accompany some art prints I had exhibited at a nature center art gallery. I included what I wrote below so you can see the words that conceived Red Tale Moon.
When deciding to share from my heart rather than speak about various “accomplishments” the words flowed out of my fingers onto the keyboard. Then the universe was tapping on my shoulder, “Hey Jeanine include one of the kids photos”, It was all stream of consciousness and when I saw Pepper and brought her image into the bio more words flowed out of my fingers. I kept hearing the quote in my mind over and over again in the middle of sleeping, when driving, ALL THE TIME so… I said out loud OKAY!!! I will create a product and the rest is history. This journey of which you are also now a part of continues on.
What this quote means to me is everything. Take a look at Pepper for instance and you will see she has deep feelings, wisdom, innocence and divinity. Take a look at yourself …all living beings… we all matter… we all respond to love and genuine connection, we all want a safe home to live in and to share life with our friends and so much more. Everyone matters. All animals, humans and of course Mother Earth.
Be Someone who cares
Be Someone who shares Compassion for All living beings
If your heart is not open Open it
You may be in for a joyous surprise
I am no different than you
I love my friends I cherish a safe home
A sound sleep the music of the birds
Look at Me = See Yourself ™
“Red Tale Moon apparel is made with brands that are environmentally conscious with fabric content that supports these values.” How does your business create earth-friendly apparel and why is this important to you?
Whatever I can do to help the environment I support. We use organic cotton for all styles and cotton for the tanks. Direct to Garment printing uses water based ink while providing a high quality print with exceptional details.
After seeing The River Blue documentary I became even more aware of the negative impact of “fast fashion.” Every choice made aligns with my values. Quality over quantity.
We only have one Mother Earth and she needs to be treated with respect. Everyone’s choices affect everyone.
If you had to pick just one item to represent the mission and overall aesthetic of Red Tale Moon, which would it be and why?
Hmmm, that’s a tough question as each design represents the core values and mission of the brand. There are 3 different styles of designs, some have messages of compassion, some are fine art, and some use original poetry and the use of text as both a design and statement.
I would say all of them.
What’s next for Red Tale Moon?
To stay true to this journey of art, heart and soul, inspire more connection with “farm animals” that many do not see as friends, and increase the compassionate conversation about animals and Mother Nature through creative collaborations with individuals and brands that share similar values. Anything is possible! Follow me on my journey and share yours with me.
Thank you, Jeanine, for participating in this week’s Ethical Business Spotlight! Your mission to honor all living beings and the environment through the creation of beautiful, ethically-crafted clothing is truly inspiring! Check out Red Tale Moon and enter to win a shirt on Instagram!