Ethical Business Spotlight: HOUSE OF FLUFF

This week’s Ethical Business Spotlight features Kym Canter, Founder of House of Fluff! For this series, I ask vegan and cruelty-free businesses 5 questions to share what they’re all about!

Kym Canter, Founder of House of Fluff

Bio Kym Canter

House of Fluff founder Kym Canter spent a decade as the Creative Director of luxury fur brand J.Mendel. She is considered responsible for building this small luxury fur brand into a globally- recognized lifestyle brand. Prior to joining J.Mendel, Kym was a fashion editor and a top fashion stylist. Ms. Canter held editorial positions at Elle Magazine, The Washington Post Magazine, and O The Oprah Winfrey Magazine. Her styling work has appeared in publications as diverse as The New York Times Magazine, Vanity Fair, Marie Claire, InStyle, Surface Magazine, and The Face.

Since launching House of Fluff in 2017, Kym has become a sought-after expert on cruelty-free fashion, ethics, and sustainability. She has spoken on panels sponsored by the National Retail Federation, The Business of Fashion, New York University, and the Real Real. Kym has been quoted discussing her point of view about the future of fur, sustainability, and entrepreneurship in The Wall Street Journal, Vogue, BOF, In- Style, O The Oprah Winfrey Magazine, and the BBC.

Let’s jump into the interview with the incredible Kym Canter!

1. What is the inspiration and mission behind House of Fluff?

Our mission is to create animal-free and earth-friendly, conscious luxury goods. 

House of Fluff Pink Mink Jacket

2. Vogue describes House of Fluff as “incredibly glamorous and blissfully guilt-free.” Are your customers animal advocates, environmentalists, fashionistas, or all of the above? How do you create garments with your customer base in mind? 

We find our customers are not just vegans or environmentalists, which we are fine with. The idea was always to make a product so great it would appeal to everyone. We think this is the best way to effect change and show people that they can move away from the use of animal products.

House of Fluff Vintage Mahogany Mink Jacket

3. As an industry powerhouse and expert on cruelty-free fashion, ethics, and sustainability, you have been quoted in the Wall Street JournalVogue, BOF, InStyle, O The Oprah Winfrey Magazine, and the BBC. What led you to become a fashion-focused activist for animals, people, and the planet?  

I really feel I  came to this late in life. I grew up in the 70’s when most people thought it was ok to eat meat, have pets, support animals, and wear fur! It was a culturally confusing time. At the end of 2016, I had my “ah hah” moment and realized I no longer felt comfortable wearing animal fur. When I could not find any luxury products to replace my real furs with, I decided to sell 26 of my own fur coats and build a brand for people searching for alternatives to animal-based fashion.

House of Fluff Vintage Mink Coat

4. In addition to offering animal-free fur, you recently launched your first collection of vegan leather made from Mexican cactus plants. Why did you choose this plant-based material and what makes it special?

We were searching for petroleum free, animal- free leather for a while and we tried almost everything. When we found the cactus leather we loved it because the plant uses very little water, no herbicide or pesticides are used, it can regenerate itself after harvest, and it was well priced and felt really luxurious.

House of Fluff Cactus Oversized Trucker Jacket

5. HOF uses excess fabric scraps to create (adorable) plush collectibles called “Scrappy’s,” which is a unique and fun way to reduce waste. Which Scrappy’s is your favorite and why?

I love them all!!! We are always selling out of them and then someone in the office will make a new one and we will all play with naming them. We love when the customers that own the Scrappy’s send pictures of them so we can see how they are doing!

6. What’s next for House of Fluff?

We are actually about to launch a home collection which is great and we are very excited about it!  In November, we will be launching our first group of bio-based animal-free fur!

House of Fluff Vintage Mink Coat

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House of Fluff is the epitome of animal and earth-friendly fashion. If you’re a conscious consumer who wants outerwear made from luxurious, high-performing faux fur and vegan leather, you must check out House of Fluff!

Huge thanks to Kym Canter for participating in my Ethical Business Spotlight series! Your dedication to making the world a better place through sustainable, cruelty-free fashion is truly inspiring and we can’t wait to see what is next for you and House of Fluff!

Connecticut Residents: Ask Your Legislators to Support Statewide Fur Ban!

Connecticut is leading groundbreaking efforts to save animals who needlessly suffer and die for the whims of fashion! A new bill would save a countless number of fur-bearing animals from excruciating deaths if passed, and we need your support to get it enacted into law!

Just months ago, California became the first state in the nation to ban fur sales, which reflects the growing intolerance for animal cruelty and an upswing in the demand for animal-friendly apparel. Now, we have the tremendous opportunity to phase out the use of stolen animal skins in Connecticut! Please urge your legislators to support a statewide ban on fur!

Connecticut animal advocates are joining the efforts of others working to create compassionate cities and states across the country, including the cities of Portland, New York City, and Minneapolis, to prohibit the sale, trade, and manufacture of animal fur products. This ban would apply to clothing and accessories that contain fur.

To produce a fur jacket, trim, or accessory, fur-bearing animals are held hostage on fur farms, where they are deprived of space, socialization, and everything wild animals need to thrive. To preserve their coats, coyotes, chinchillas, foxes, mink, rabbits, and other fur-bearing animals are often anally or vaginally electrocuted, which kills them from the inside out. They may also be bludgeoned to death or skinned alive. The onlooking animals wait in terror for their turn, and the brutal process continues. Furs from dogs, cats, raccoons, rodents and other animals are often undisclosed or intentionally mislabeled by manufacturers, and fur products are often preserved with carcinogenic chemicals.

The inherently cruel fur industry is on its last legs. Designers from all over the world, including Gucci, Prada, and Michael Kors, have pledged to ditch fur. Giant retailers including Macy’s, Inc. and Bloomingdales, have also announced that animal fur will no longer be sold at its stores or online in 2021.

What YOU Can Do:

Most Connecticut residents do not support the brutal fur trade which needlessly profits from the misery and torture of innocent animals. We must urge the state senators and representatives to support a statewide ban on the sale, trade, and manufacture of new animal fur products by making a phone call or two and then sending our letter with your personalization.

1)   Call. Please call your state senator and state representative by entering your full address at idausa.org/findmyrep and then choosing the Connecticut tab to find the identity and contact information of your district’s legislators.

When you call, you can say: 

 “Hello, my name is (name), and I’m a resident of (hometown/city). Please support a ban on the sale, trade, and manufacture of new animal fur products in Connecticut, and ask your colleagues on the Environment Committee to raise the bill!” 

2. Volunteer. Interested in volunteering? Email julie@idausa.org to find out how you can take action to ban fur in Connecticut!

3. Write. Please personalize and send our letter to your legislators by visiting: https://www.idausa.org/campaign/wild-animals-and-habitats/fur/latest-news/connecticut-residents-ask-your-legislator-to-support-statewide-fur-ban/

Help Ban Fur Sales in California!

On March 12, California’s Water, Parks, and Wildlife Committee will vote on a bill to implement a statewide fur ban, which is the first vote needed in the process of this bill becoming law. Please call and email to urge your representative to vote “Yes” on AB 44 before March 12th! (California residents only)

Find your assembly member’s contact information by entering your zip code at idausa.org/findmyrep and clicking on the “California” tab.

When you call, introduce yourself and where you are calling from, and simply say “Please vote yes on A.B. 44 to implement a statewide fur ban because California residents do not support animal cruelty for vanity.”

Visit my alert to send a letter to your representative here.

To find out how you can help make California’s statewide fur ban a reality – even if you’re not a CA resident – visit furishistory.org

Let’s make fur history in California!