Ethical Business Spotlight: HOUSE OF FLUFF

This week’s Ethical Business Spotlight features Kym Canter, Founder of House of Fluff! For this series, I ask vegan and cruelty-free businesses 5 questions to share what they’re all about!

Kym Canter, Founder of House of Fluff

Bio Kym Canter

House of Fluff founder Kym Canter spent a decade as the Creative Director of luxury fur brand J.Mendel. She is considered responsible for building this small luxury fur brand into a globally- recognized lifestyle brand. Prior to joining J.Mendel, Kym was a fashion editor and a top fashion stylist. Ms. Canter held editorial positions at Elle Magazine, The Washington Post Magazine, and O The Oprah Winfrey Magazine. Her styling work has appeared in publications as diverse as The New York Times Magazine, Vanity Fair, Marie Claire, InStyle, Surface Magazine, and The Face.

Since launching House of Fluff in 2017, Kym has become a sought-after expert on cruelty-free fashion, ethics, and sustainability. She has spoken on panels sponsored by the National Retail Federation, The Business of Fashion, New York University, and the Real Real. Kym has been quoted discussing her point of view about the future of fur, sustainability, and entrepreneurship in The Wall Street Journal, Vogue, BOF, In- Style, O The Oprah Winfrey Magazine, and the BBC.

Let’s jump into the interview with the incredible Kym Canter!

1. What is the inspiration and mission behind House of Fluff?

Our mission is to create animal-free and earth-friendly, conscious luxury goods. 

House of Fluff Pink Mink Jacket

2. Vogue describes House of Fluff as “incredibly glamorous and blissfully guilt-free.” Are your customers animal advocates, environmentalists, fashionistas, or all of the above? How do you create garments with your customer base in mind? 

We find our customers are not just vegans or environmentalists, which we are fine with. The idea was always to make a product so great it would appeal to everyone. We think this is the best way to effect change and show people that they can move away from the use of animal products.

House of Fluff Vintage Mahogany Mink Jacket

3. As an industry powerhouse and expert on cruelty-free fashion, ethics, and sustainability, you have been quoted in the Wall Street JournalVogue, BOF, InStyle, O The Oprah Winfrey Magazine, and the BBC. What led you to become a fashion-focused activist for animals, people, and the planet?  

I really feel I  came to this late in life. I grew up in the 70’s when most people thought it was ok to eat meat, have pets, support animals, and wear fur! It was a culturally confusing time. At the end of 2016, I had my “ah hah” moment and realized I no longer felt comfortable wearing animal fur. When I could not find any luxury products to replace my real furs with, I decided to sell 26 of my own fur coats and build a brand for people searching for alternatives to animal-based fashion.

House of Fluff Vintage Mink Coat

4. In addition to offering animal-free fur, you recently launched your first collection of vegan leather made from Mexican cactus plants. Why did you choose this plant-based material and what makes it special?

We were searching for petroleum free, animal- free leather for a while and we tried almost everything. When we found the cactus leather we loved it because the plant uses very little water, no herbicide or pesticides are used, it can regenerate itself after harvest, and it was well priced and felt really luxurious.

House of Fluff Cactus Oversized Trucker Jacket

5. HOF uses excess fabric scraps to create (adorable) plush collectibles called “Scrappy’s,” which is a unique and fun way to reduce waste. Which Scrappy’s is your favorite and why?

I love them all!!! We are always selling out of them and then someone in the office will make a new one and we will all play with naming them. We love when the customers that own the Scrappy’s send pictures of them so we can see how they are doing!

6. What’s next for House of Fluff?

We are actually about to launch a home collection which is great and we are very excited about it!  In November, we will be launching our first group of bio-based animal-free fur!

House of Fluff Vintage Mink Coat

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House of Fluff is the epitome of animal and earth-friendly fashion. If you’re a conscious consumer who wants outerwear made from luxurious, high-performing faux fur and vegan leather, you must check out House of Fluff!

Huge thanks to Kym Canter for participating in my Ethical Business Spotlight series! Your dedication to making the world a better place through sustainable, cruelty-free fashion is truly inspiring and we can’t wait to see what is next for you and House of Fluff!

Ethical Business Spotlight: VALANI

Happy Saturday!

This week’s Ethical Business Spotlight features Vanni Leung, Founder of Valani. Vanni is a life-long vegan, entrepreneur, and breathwork coach who resides in California. Read on to find out more about Vanni’s journey to create her vegan, eco-friendly clothing line!

Vanni Leung, Founder of Valani


1.  What inspired you to create your vegan, eco-friendly business?

Valani is really an extension of my vegan lifestyle… eco-friendly, plant based and full of compassion and respect for all things. I’ve been a vegan for 24 years, so it was really important to me that my brand reflects this lifestyle as well.  I started Valani to create awareness of plant based options and to show that sustainable fashion doesn’t need to be boxy and boring.  It can actually be fun and beautiful. 

2.  Your website says, “We’re reimagining sustainable fashion for the next generation.” What are some of Valani’s eco-friendly practices?

Sustainability is an ongoing journey and we’re always going to be looking for innovative options.  So far, this is what we’re doing…

The fabrics that we use are vegan, plant based and biodegradable.   

We’re currently using hemp, Tencel and banana fabrics.  Banana fabric is made from discarded banana tree stems. 

We use a combination of recycled, recyclable and compostable packing materials.  

Our patterns are strategically designed for low waste.  Fabric scraps are used for scrunchies, crafts or recycled.  

We also plant 1 tree for every garment sold and donate 10% of our profits to environmental and animal charities.    

Valani Vanna Hemp Dress


3.  If you had to choose one garment to represent the mission and overall aesthetic of Valani, which one would it be and why? 

Our Sokha dress in pink banana fabric is my favorite.  It’s definitely a statement piece and embraces feminine beauty.  The design is inspired by both nature and the female body – it’s light, flowy and curvy with a double layer ruffle neckline.

Valani Sokha Banana Dress


4.  What has been the biggest challenge and biggest reward you’ve experienced while creating your business?

The biggest challenge is balancing so many objectives.  There’s always so much to do!

Our brand is built on the concept of Lighter Living – lightening the impact on the planet and yourself. We have a FB group for women who are interested in sustainable living and also offer free monthly breathwork sessions within the community. Breathwork is a great way to practice self love and release the heavy emotions. When we take care of ourselves, we’re able to better take care of others.

It’s free to join – and no purchase is necessary. Sign up for our email list to get access to free breathwork sessions here.

The biggest reward so far is being able to connect with so many women and emphasizing the importance of compassion for all things and self love. I love guiding women through the wonders of breathwork. I believe in women lifting other women and breathwork is just one of the ways that I do it.

Valani Malina Tencel Top & Phalla Tencel Pants


5.  What’s next for sustainable fashion and Valani? 

We are working on some knit garments that are more ‘elevated basics with a feminine flair.’ These should be released for Spring 2021.

Thank you, Vanni, for creating stunning designs that are vegan and sustainable! Check out Valani’s website and give them a follow on Instagram for gorgeous photography, videos, product launches, and more!

Ethical Business Spotlight: Interview with Fyve’s Founder Mindy Cheng

Hello again!

I’m thrilled to launch my new ethical business spotlight series with Mindy Cheng, Founder of Fyve! In these short interviews, I ask five questions to introduce you to the company and its products. Let’s jump right in!

What is the inspiration and mission behind Fyve?

The inspiration behind Fyve is my daughter. She was born with eczema and really sensitive skin. I wanted to create safe, trustworthy products for her, and anyone else suffering from the same symptoms. Fyve morphed into something more that just this initial inspiration though. Our mission is to provide the best 5 ingredients in every bottle, to all of humanity, without harming any living creature.

If you had to recommend one product to a new customer to introduce them to Fyve products, which one would it be and why?

We’d recommend our Lemongrass Body Butter. It’s where our genesis started. The only product that would soothe my daughter’s flare ups was this body butter. It’s gentle on the skin, yet so moisturizing. The lemongrass helps reduce redness too.

There’s a lot of competition in the natural skincare industry. How do you set yourself apart?

We set ourselves apart by our core ethos, which emanates in everything we do. We want to leave this planet better than we found it. So everything we do, every choice we make, always comes down to asking ourselves if we’ve fulfilled that ethos. 

What has been the most surprising thing you’ve learned or experienced throughout your journey to create Fyve?

It’s been such an amazing journey! It’s surprising to hear so many stories of other people suffering from eczema, sensitive skin, and their frustration in not being able to find a truly natural and sustainable alternative. We’ve also met so many amazing people along the way. It just goes to show you what amazing things can happen when like-minded humans get together to create change.

Where would you like to see Fyve in five years?

We would love to be in retail that also share a similar ethos, like Credo Beauty, and more Whole Foods Markets across the country. We also envision building a community and space where humans can share their stories, provide tips and guidance to others, and to have a place where they belong.

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Thank you, Mindy, for creating fantastic vegan and cruelty-free products with an amazing mission! Check out my recent review to discover your soon-to-be favorite Fyve products!