This week’s Ethical Business Spotlight features Kym Canter, Founder of House of Fluff! For this series, I ask vegan and cruelty-free businesses 5 questions to share what they’re all about!
Bio Kym Canter
House of Fluff founder Kym Canter spent a decade as the Creative Director of luxury fur brand J.Mendel. She is considered responsible for building this small luxury fur brand into a globally- recognized lifestyle brand. Prior to joining J.Mendel, Kym was a fashion editor and a top fashion stylist. Ms. Canter held editorial positions at Elle Magazine, The Washington Post Magazine, and O The Oprah Winfrey Magazine. Her styling work has appeared in publications as diverse as The New York Times Magazine, Vanity Fair, Marie Claire, InStyle, Surface Magazine, and The Face.
Since launching House of Fluff in 2017, Kym has become a sought-after expert on cruelty-free fashion, ethics, and sustainability. She has spoken on panels sponsored by the National Retail Federation, The Business of Fashion, New York University, and the Real Real. Kym has been quoted discussing her point of view about the future of fur, sustainability, and entrepreneurship in The Wall Street Journal, Vogue, BOF, In- Style, O The Oprah Winfrey Magazine, and the BBC.
Let’s jump into the interview with the incredible Kym Canter!
1. What is the inspiration and mission behind House of Fluff?
Our mission is to create animal-free and earth-friendly, conscious luxury goods.
2. Vogue describes House of Fluff as “incredibly glamorous and blissfully guilt-free.” Are your customers animal advocates, environmentalists, fashionistas, or all of the above? How do you create garments with your customer base in mind?
We find our customers are not just vegans or environmentalists, which we are fine with. The idea was always to make a product so great it would appeal to everyone. We think this is the best way to effect change and show people that they can move away from the use of animal products.
3. As an industry powerhouse and expert on cruelty-free fashion, ethics, and sustainability, you have been quoted in the Wall Street Journal, Vogue, BOF, InStyle, O The Oprah Winfrey Magazine, and the BBC. What led you to become a fashion-focused activist for animals, people, and the planet?
I really feel I came to this late in life. I grew up in the 70’s when most people thought it was ok to eat meat, have pets, support animals, and wear fur! It was a culturally confusing time. At the end of 2016, I had my “ah hah” moment and realized I no longer felt comfortable wearing animal fur. When I could not find any luxury products to replace my real furs with, I decided to sell 26 of my own fur coats and build a brand for people searching for alternatives to animal-based fashion.
4. In addition to offering animal-free fur, you recently launched your first collection of vegan leather made from Mexican cactus plants. Why did you choose this plant-based material and what makes it special?
We were searching for petroleum free, animal- free leather for a while and we tried almost everything. When we found the cactus leather we loved it because the plant uses very little water, no herbicide or pesticides are used, it can regenerate itself after harvest, and it was well priced and felt really luxurious.
5. HOF uses excess fabric scraps to create (adorable) plush collectibles called “Scrappy’s,” which is a unique and fun way to reduce waste. Which Scrappy’s is your favorite and why?
I love them all!!! We are always selling out of them and then someone in the office will make a new one and we will all play with naming them. We love when the customers that own the Scrappy’s send pictures of them so we can see how they are doing!
6. What’s next for House of Fluff?
We are actually about to launch a home collection which is great and we are very excited about it! In November, we will be launching our first group of bio-based animal-free fur!
House of Fluff is the epitome of animal and earth-friendly fashion. If you’re a conscious consumer who wants outerwear made from luxurious, high-performing faux fur and vegan leather, you must check out House of Fluff!
Huge thanks to Kym Canter for participating in my Ethical Business Spotlight series! Your dedication to making the world a better place through sustainable, cruelty-free fashion is truly inspiring and we can’t wait to see what is next for you and House of Fluff!