I’m thrilled to launch my new ethical business spotlight series with Mindy Cheng, Founder of Fyve! In these short interviews, I ask five questions to introduce you to the company and its products. Let’s jump right in!
What is the inspiration and mission behind Fyve?
The inspiration behind Fyve is my daughter. She was born with eczema and really sensitive skin. I wanted to create safe, trustworthy products for her, and anyone else suffering from the same symptoms. Fyve morphed into something more that just this initial inspiration though. Our mission is to provide the best 5 ingredients in every bottle, to all of humanity, without harming any living creature.
If you had to recommend one product to a new customer to introduce them to Fyve products, which one would it be and why?
We’d recommend our Lemongrass Body Butter. It’s where our genesis started. The only product that would soothe my daughter’s flare ups was this body butter. It’s gentle on the skin, yet so moisturizing. The lemongrass helps reduce redness too.
There’s a lot of competition in the natural skincare industry. How do you set yourself apart?
We set ourselves apart by our core ethos, which emanates in everything we do. We want to leave this planet better than we found it. So everything we do, every choice we make, always comes down to asking ourselves if we’ve fulfilled that ethos.
What has been the most surprising thing you’ve learned or experienced throughout your journey to create Fyve?
It’s been such an amazing journey! It’s surprising to hear so many stories of other people suffering from eczema, sensitive skin, and their frustration in not being able to find a truly natural and sustainable alternative. We’ve also met so many amazing people along the way. It just goes to show you what amazing things can happen when like-minded humans get together to create change.
Where would you like to see Fyve in five years?
We would love to be in retail that also share a similar ethos, like Credo Beauty, and more Whole Foods Markets across the country. We also envision building a community and space where humans can share their stories, provide tips and guidance to others, and to have a place where they belong.
Thank you, Mindy, for creating fantastic vegan and cruelty-free products with an amazing mission! Check out my recent review to discover your soon-to-be favorite Fyve products!